Property Descriptions

Innovative Wellness & Beauty Brands with Ecological Credentials Established as a white label manufacturer & supplier to established brands, a developer of proprietary brands and an ideal platform for diversification into other personal health and wellness sectors Location: London Asking Price: Offers invited 2019-2023 Turnover: circa £1,300,000 2024 Turnover: circa £641,000 2024 Net profit: circa £150,000 (before R&D) Current Stock assets circa £20,000 Machine & equipment assets circa £25,000 The Business This business is reasonably but well established as a specialised innovator and developer of unique beauty wellness products. The business is made up of two parts: 1. Supply of “white label” products for global brands 2. Proprietary brands for beauty & wellness It was founded in 2019 by experienced and like minded professionals from product sector brands and FMCG marketers. These professionals had many years of experience working for and with global businesses and brands in this sector and had the specific aim of targeting the sustainability issues for the sector that was raised by the ecological and environmental concerns of consumers. As a fast moving innovator the business very quickly leveraged industry knowledge and contacts to enable sound cashflow through the supplying of its products, through outscourced manufacturers to well known global brands and while this is an opportunity for growth in its own right it attracts lower margins and fewer opportunities for scalable growth. It is however a very solid and reliable foundation for the business to develop and operate the very much higher margin opportunities presented by brand ownership, of which the business has two, and while these brands are built on products of highest quality research & development they are yet to achieve the consumer recall that is the mark of all successful and valuable consumer brands. The rigour applied to the formation and management of the business has resulted in a lean and cost managed company with robust routines regarding marketing, client management, product development, stock management, warehousing and payments. Examples of next growth steps include: • Development of the white label operations for incumbent and new client companies • Continued research & development of its product portfolio • Brand development for higher margins The current owners now strongly believe that the business is well placed to take advantage of its established structure. Much has been done by the current owners to establish operational matters and positive trading results are now in evidence and reliably forecasted; the business is perfectly positioned for growth Essentially the hard decisions have been taken and their impacts absorbed, its now very well placed to consider marketing mix elements, in order to enable this business to meet its considerable potential. Current marketing tools include: • Paid search, including marketplaces like Amazon • Paid Social • Organic Social • Organic Search/SEO • Influencer/affiliate marketing Current staff include four full time employees managing all aspects of the business. Reason for sale The business was established in line with a strategy that assumed that this business’ operational needs could be met by the current owners management team and it is considered the right time for the next scalable challenge that will require resources that include people, capital and new skills. The decision has been made to offer the business for sale to any with the experience and resources looking to engage with the beauty & wellness sector or for someone already in the sector looking for a strongly performing, additional products to add to their existing portfolios. Key Considerations • Known and respected product portfolio • Small team capable of business augmentation • Excellent reputation and trading history • Excellent platform for diversification • Streamlined operational processes, and advanced technologies • Excellent stock and inventory controls • Nascent brands ready for growth • Numerous expansion opportunities Financials On the basis that the Business is being sold on a zero cash-zero debt basis, full and up to date management accounts are available upon request. Asking Price: Offers are invited for 100% of all the issued capital of the company. There will be a £ for £ adjustment to the final sale price to reflect any upward/downward movement away from the target net asset price.