When serial entrepreneur MJ Gottlieb, 48, was trying to get sober years ago, he completely avoided drinking establishments. That proved no easy feat when there were at least 14 bars in a two-block radius around his home in New York City and so many friends and colleagues relied on the usual social outings. “There was like nothing else people would come [up with] than ‘let’s grab a drink’ or ‘let’s tailgate,’” says Gottlieb. “Everything seemed to be centered around alcohol.” [Image: Loosid] At the time, Gottlieb ran a strategic consulting firm which specialized in small brands. To unwind, he inevitably wound up in one of two places: coffee shops and diners. Those became his entire social scene. But it got old, quick.
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