It’s no secret that Americans don’t sleep enough, with n early a third of adults getting less than six hours of shut-eye per night. The CDC declared sleep a public health epidemic, spurring Silicon Valley to create a host of gadgets, robots , and even luxe homes to lull the restless back to bed. But many still rely on sleep aids such as Ambien or Xanax, which often have problematic side effects and result in dependence issues. The more health-conscious opt for more natural remedies like melatonin supplements, although it doesn’t work for everyone. To that end, newly launched Remrise hopes to embody a fully holistic sleep company that combines personalized supplements with tech. The company sells $55-per month subscriptions, which include plant-based sleep aids accompanied by a suite of digital tools: an online educational platform and a meditation app that connects to Fitbit, Oura, and other tracking devices. The startup secured over $8 million in funding led by Founders Fund and cofounding investor Atomic, the incubator behind millennial-friendly supplement unicorn Hims
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The Hims of sleep? DTC brand reimagines snooze supplements