In the social media ecosystem, there are influencers seeking new revenue streams and aspiring influencers looking to grow their followers. PearPop wants to be the bridge that connects the two. PearPop, which launched last October, is a platform where users pay TikTok influencers to collaborate on content. The influencers set their price for a duet, stitch, or sound (prices range anywhere from $15 to $3,333 per post), and users have the option to pay outright or bid a higher amount if there’s strong demand. In turn, that access to top influencers could boost a growing account. It’s an idea that’s catching on with investors and creators. PearPop recently announced raising $16 million in a Series A led by Alexis Ohanian’s Seven Seven Six, with angel investors including Gary Vaynerchuk, Sean “Diddy” Combs, Mark Cuban, Snoop Dogg, and YouTube star Jimmy Donaldson, aka MrBeast. PearPop currently has more than 10,000 creators on the platform (including such celebrities as Heidi Klum, Snoop Dogg, Shaquille O’Neal, and Kerry Washington) and has facilitated more than 1,000 transactions. (The company takes a 25% cut.) These early collabs have yielded some success stories. Model Leah Svoboda went from 20,000 to 141,000 followers after a PearPop duet with Anna Shumate (10.2 million followers). After musician Tobias Dray collaborated with Katelyn Elizabeth (1.6 million followers) for $25 using one of his tracks as a sound on TikTok, that song got a bump from being used 30 times to 671. “I always thought there should be a way to pay someone to collaborate with you directly,” says Cole Mason, founder and CEO of PearPop. “It blew my mind that there wasn’t a way to do that.” Making a market Cole Mason [Photo: courtesy of PearPop] It’s easy to compare PearPop to the celebrity shout-out platform Cameo , but PearPop is establishing a distinct lane by creating a two-sided exchange with creators: High-level influencers earn revenue and budding influencers gain social capital
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PearPop wants to boost your social following by connecting you to TikTok stars for collabs