Silicon Valley’s bro culture is infamous. Bloomberg’s Emily Chang wrote an entire book about it aptly named Brotopia , where she called out the toxic culture women face in the tech industry. In software development, “ shift left ” refers to finding and fixing defects early in the product lifecycle. To fix bro culture, we need to shift left and start early in the company lifecycle: Startups must create a culture where women can win. I’ve heard people argue that the real problem is a lack of pipeline, that there aren’t enough girls choosing science, technology, engineering, and mathematics (STEM) education. The truth is, the industry is unattractive to women because it’s an unfriendly place, as I’ve learned firsthand working at startups. Over half of women working in tech report experiencing gender inequality at work. Tech giants like Google (no, I never worked there) and Oracle (yes, I once worked there) have come under fire for sexual harassment and gender-based discrimination. Sidelining, mansplaining, patronizing, and pay gaps: A career in tech is still hard for women. Life in a startup is seemingly even harder
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How startups can create a culture where women can win