Pregnancy care sucks. These companies want to rethink it

Right as the pandemic was getting underway in New York in April 2020, Joanne Schneider DeMeireles had a miscarriage. She knew something was wrong when she went in for a prenatal appointment and her obstetrician told her that her embryo was only five weeks along. “I was like, that’s not possible,” she says. Her doctor dismissed her concern and told her to come back the following week for another ultrasound. Schneider DeMeireles had previously worked at a fertility clinic and knew when she ovulated, and she had been tracking her pregnancy obsessively. The small size of her embryo—how doctors track the age of the fetus—meant there might be a problem. The following week when she returned to the doctor, there was no heartbeat. It was a miscarriage, one that hadn’t yet expelled.

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Pregnancy care sucks. These companies want to rethink it