After claiming to care about more than profit, corporate America still hasn’t found its soul

In 2019, 181 of America’s top CEOs made a bold, collective statement to the world: A company’s purpose had to be more than just making a return for its investors. This powerful group argued that there are other stakeholders in the equation that companies need to be answerable to, including customers, employees, suppliers, and the communities these companies serve. This statement flew in the face of the long-running capitalist mantra of maximizing shareholder value, and many experts argued that it was about time. Being the CEO of a publicly traded company today is a whole different ball game than what it was even two decades ago. Consumer activism is far more prevalent today thanks to access to social media. One study estimates that about 38% of all Americans boycott at least one company at any given point in time, with the number of boycotters growing double digits annually. The Fairtrade movement, which ensures that suppliers such as farmers get paid fairly, has been consistently growing in popularity for the past several decades. The conspicuous impact of the Black Lives Matter movement as well as the divisive presidential term of Donald Trump highlighted that companies could no longer remain indifferent to the political opinions of the communities they served. All these macro trends, coupled with an increased urgency around climate change, meant that the public at large warmly welcomed corporate America’s new statement of purpose.  For the optimists among us, it appeared that corporate America had finally taken the first step to discovering its soul. Yet, nearly two years later, we do not have much to show for it. In fact, just a few months ago, one of the more prominent advocates of the corporation-with-a-soul movement, Danone CEO Emmanuel Faber, was unceremoniously removed from his position. Shareholders ousted Faber because he could not generate a return for them during his tenure as CEO. Ironically, his public firing did not generate any uproar from the other stakeholders he had focused on serving. A sobering reality Corporate accountability can be a tricky thing to get right. Despite their elite statuses and high-compensation levels, most CEOs and top managers operate within the same framework as regular employees. They get hired for top jobs based on their skills, networks, and experience, are incentivized to perform well and can get fired if they don’t. Read More …

How startups can create a culture where women can win

Silicon Valley’s bro culture is infamous. Bloomberg’s Emily Chang wrote an entire book about it aptly named Brotopia , where she called out the toxic culture women face in the tech industry. In software development, “ shift left ” refers to finding and fixing defects early in the product lifecycle. To fix bro culture, we need to shift left and start early in the company lifecycle: Startups must create a culture where women can win. I’ve heard people argue that the real problem is a lack of pipeline, that there aren’t enough girls choosing science, technology, engineering, and mathematics (STEM) education. The truth is, the industry is unattractive to women because it’s an unfriendly place, as I’ve learned firsthand working at startups. Over half of women working in tech report experiencing gender inequality at work. Tech giants like Google (no, I never worked there) and Oracle (yes, I once worked there) have come under fire for sexual harassment and gender-based discrimination. Sidelining, mansplaining, patronizing, and pay gaps: A career in tech is still hard for women. Life in a startup is seemingly even harder Read More …

How startups can create a culture where women can win

Silicon Valley’s bro culture is infamous. Bloomberg’s Emily Chang wrote an entire book about it aptly named Brotopia , where she called out the toxic culture women face in the tech industry. In software development, “ shift left ” refers to finding and fixing defects early in the product lifecycle. To fix bro culture, we need to shift left and start early in the company lifecycle: Startups must create a culture where women can win. I’ve heard people argue that the real problem is a lack of pipeline, that there aren’t enough girls choosing science, technology, engineering, and mathematics (STEM) education. The truth is, the industry is unattractive to women because it’s an unfriendly place, as I’ve learned firsthand working at startups. Over half of women working in tech report experiencing gender inequality at work. Tech giants like Google (no, I never worked there) and Oracle (yes, I once worked there) have come under fire for sexual harassment and gender-based discrimination. Sidelining, mansplaining, patronizing, and pay gaps: A career in tech is still hard for women. Life in a startup is seemingly even harder. “How do you do it?” people often ask me. Like most women, I’ve had to navigate subtle and not-so-subtle biases at different points in my own career. Along the way, I’ve come to realize that terms like “imposter syndrome” unfairly place the burden to adapt squarely on women. Instead, it’s the environment that must change. The onus is on startups to create a culture where women can thrive. Start at the top, and start early Tech startups are overwhelmingly (72%) founded by men, who mostly recruit from within their own network and end up hiring more men who look just like them. The key to changing the company dynamic starts at the top. You need to bring on female leaders early—within the first five hires. Diversity and inclusion shouldn’t be an afterthought that’s addressed after your company has a dedicated HR team. It must be deeply embedded in your company culture from day one. Read More …

Remote work made digital nomads possible. The pandemic made them essential

This story is part of  The Road Ahead , a series that examines the future of travel and how we’ll experience the world after the pandemic. In April, a radio DJ, a marine ecologist, a water polo player, and a migrant studies scholar flew to idyllic Dubrovnik, a seaside city in Croatia with a vast labyrinth of medieval architecture famed for composing the scenery of the cult fantasy TV show Game of Thrones . Hailing from Finland, Japan, and the United States, the travelers were among 10 lucky winners of a first-of-its-kind  digital nomad residency contest, for which the prize was a month-long stay in the lush “Pearl of the Adriatic” with complimentary meals and lodging. The residents ate, drank, networked, and day-tripped to the cliffs of Konavle—home of 2020’s most beautiful beach in Europe—and the island of Mljet, which is shrouded in dense forest that features exciting hazards like venomous snakes and wild mongooses. Ostensibly, they were there to brainstorm how to design Dubrovnik as a nomad-friendly city in the digital age. But for Croatia, the real goal was to market its own image away from a “holiday playground,” as program director Tanja Polegubic calls it, into a serious long-term destination for remote workers. You could think of it as striking while the iron is hot—or really, while Croatia is hot: During the COVID-19 pandemic, the country saw an influx of workers fleeing expensive cities in western Europe. “Asia wasn’t an option, so a lot of people were looking to the Balkans because the further east you go, it’s a lot cheaper,” Polegubic says. Croatia’s not alone: Countries spanning the Caribbean isle to the Arabian desert are suddenly pivoting to court digital nomads in the post-coronavirus era, dangling everything from free vaccines, to tax breaks, to the chance to live in tropical paradise. Call it a new global arms race, where the weapon in question is an arsenal of highly skilled remote workers—ones that were trapped in their homes during the pandemic, but could now be untethered by it from their offices forever. With a new class of human capital up for grabs, countries are looking to stockpile talent, and digital nomads are living a new reality: They’ve become a hot commodity. COVID-19 was an existential crisis: For the first time, a community built around having no fixed address was forced to shelter in place.” Digital nomads, ironically, are easy to locate. By nature of their lifestyle, many have built careers on the internet: sharing snapshots of dreamy landscapes spun from coconut palm trees and rainbow-colored villas, hosting blogs that detail the ins and outs of life perpetually on the road Read More …

Remote work made digital nomads possible. The pandemic made them essential

This story is part of  The Road Ahead , a series that examines the future of travel and how we’ll experience the world after the pandemic. In April, a radio DJ, a marine ecologist, a water polo player, and a migrant studies scholar flew to idyllic Dubrovnik, a seaside city in Croatia with a vast labyrinth of medieval architecture famed for composing the scenery of the cult fantasy TV show Game of Thrones . Hailing from Finland, Japan, and the United States, the travelers were among 10 lucky winners of a first-of-its-kind  digital nomad residency contest, for which the prize was a month-long stay in the lush “Pearl of the Adriatic” with complimentary meals and lodging. The residents ate, drank, networked, and day-tripped to the cliffs of Konavle—home of 2020’s most beautiful beach in Europe—and the island of Mljet, which is shrouded in dense forest that features exciting hazards like venomous snakes and wild mongooses. Ostensibly, they were there to brainstorm how to design Dubrovnik as a nomad-friendly city in the digital age. But for Croatia, the real goal was to market its own image away from a “holiday playground,” as program director Tanja Polegubic calls it, into a serious long-term destination for remote workers. You could think of it as striking while the iron is hot—or really, while Croatia is hot: During the COVID-19 pandemic, the country saw an influx of workers fleeing expensive cities in western Europe. “Asia wasn’t an option, so a lot of people were looking to the Balkans because the further east you go, it’s a lot cheaper,” Polegubic says. Croatia’s not alone: Countries spanning the Caribbean isle to the Arabian desert are suddenly pivoting to court digital nomads in the post-coronavirus era, dangling everything from free vaccines, to tax breaks, to the chance to live in tropical paradise. Call it a new global arms race, where the weapon in question is an arsenal of highly skilled remote workers—ones that were trapped in their homes during the pandemic, but could now be untethered by it from their offices forever. With a new class of human capital up for grabs, countries are looking to stockpile talent, and digital nomads are living a new reality: They’ve become a hot commodity. COVID-19 was an existential crisis: For the first time, a community built around having no fixed address was forced to shelter in place.” Digital nomads, ironically, are easy to locate. By nature of their lifestyle, many have built careers on the internet: sharing snapshots of dreamy landscapes spun from coconut palm trees and rainbow-colored villas, hosting blogs that detail the ins and outs of life perpetually on the road. Read More …