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The 10 most innovative companies in media

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As the media industry was rocked by the pandemic in 2020, companies were forced to quickly come up with creative ways to make and distribute content, as well as keep audiences united during a socially divisive time. These companies led the way on those fronts and more. 1. SpringHill Company For marrying entertainment with social justice through Hollywood content LeBron James and Maverick Carter’s marketing and entertainment company has an unapologetic agenda: to make and distribute content that will give a voice to creators and consumers who have been pandered to, ignored, or underserved. Its commitment to this community hasn’t wavered as the company significantly scaled into a content creation powerhouse and raised $100 million in 2020. It was a producer of the Netflix limited series Self-Made , starring Octavia Spencer as Madam C.J. Walker, the Black creator of an early-20th-century beauty empire; and the documentary series The Playbook about legendary coaches, also on Netflix. SpringHill Company also backed James’ More than a Vote initiative to boost voter turnout, and created animated shorts and other digital media to educate and inspire people to get involved in the Presidential election. More content is on the way thanks to a blizzard of new deals with Amazon, Disney, Universal, CNN, Sirius, and more. 2 Read More …

Meet Moxie, the robot that could be your child’s or parent’s new best friend

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Consumer robots aren’t really a thing yet, but some specialized robots are starting to edge toward the mainstream. One of those is a big-eyed little robot named Moxie, which its maker, Pasadena, California-based Embodied, designed to be an emotionally intelligent friend to a child. Moxie uses a powerful natural language model to carry on conversation; in fact, it starts getting to know its child friend from the moment it’s turned on. Moxie uses computer vision AI to recognize the child (and others) and to detect eye contact and facial expressions. It’s also a serious child development tool: Moxie tells stories and plays games to inspire creativity. Embodied put Moxies in 100 households as a way of learning some lessons from experience. Some of those kids really needed a friend, as the pandemic kept them home from school and cut them off from their social circle. Embodied CEO Paolo Pirjanian says his company’s small team needed a special blend of IQ and EQ (emotional intelligence) to bring Moxie to life. Thanks to being located right next to Burbank, he says, Embodied was able to recruit people from animation studios to create Moxie’s cartoon-cute look and feel. AI specialists, engineers, and childhood development specialists worked alongside them to build the robot’s personality and skills. New Moxies will start shipping to new homes, and finding new friends, in April Read More …

The 10 most innovative companies in augmented and virtual reality

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Consumer virtual reality (VR) headsets took a stride toward the mainstream with the release of Oculus Quest 2 this year, while augmented reality (AR) experiences have been mainly phone-bound—consisting of Snapchat overlays and Apple ARKit apps. Still, some compelling AR and VR content was produced, such as the Solastalgia short film that took honors at the Sundance Film Festival, and Valve’s new game, Half-Life: Alyx . Because of the pandemic, some businesses have begun thinking about bringing far-flung employees together to collaborate using spatial computing. These are the companies whose products did the most to push mixed reality forward during 2020. 1. Snap For bridging reality with mini apps For Snap , 2020 might be remembered for the launch of “minis,” or little third-party apps that run inside the company’s messaging app. The apps can be used in social ways: Two friends can use a mini to figure out a movie to see, and then buy the tickets together. Or two friends might shop for a prom dress together (yes, Snap’s audience skews a little younger). And the developers of these little apps can either bring their own computer vision models or use Snap’s to let users identify places or products in the real world. The company says it’s been working with retailers on ways to keep business humming during the pandemic. For instance it launched a virtual try-on app with Gucci in June. Imagine pointing your Snapchat camera at your feet to see how a pair of Gucci shoes would look on you, then simply pushing a button on the lens to make the purchase. Snap’s AR try-on technology, launched last June, allows you to do just that. With its new Camera Kit tool, Snap is also letting brands like MLB and Nike build Snapchat AR lenses into their own apps, for their communities to enjoy. It’s in a position to do so: Snap has seen a big bounce in usage since people have been trapped at home (with their phones) during the pandemic. The company says its daily active users grew to 265 million in Q4 2020, compared with 218 million a year earlier, average revenue per user is up from 33%, and it anticipates an impressive 50% revenue growth in the years ahead. Read More …

The 10 most innovative film and TV companies of 2021

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Because most people spent more time in 2020 cooped up inside than ever before, film and TV offerings transcended the realm of entertainment to become something more substantial. They served as a crucial, sanity-preserving balm, and a point of connection with others similarly stuck at home. With people consuming so much TV and film, it might sound easy for a studio or a streaming service to win audiences over. Considering just how much content was competing for eyeballs in lockdown, however, it took innovation and foresight to truly stand out. Read More …

The 10 most innovative companies in video

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In 2020, people’s reliance on video for communication and entertainment skyrocketed due to the pandemic. Companies from all areas of the spectrum—livestreaming, video communication, shopping, as well as TV and movie platforms—all found ways not only to exploit this growing demand, but lean into it in ways that improved its users quality of life in new and unexpected ways. 1. Apple For proving that the streaming race is a marathon not a sprint The company’s, $5.99-a-month streaming service, Apple TV Plus , was slow out of the gate when it launched in late 2019. But in 2020 it picked up speed, launching an aggressive, event film strategy with Greyhound , the Tom Hanks WWII film that it bought from Sony and turned into summer water-cooler chatter. On the TV side, the company got past its initial stage of shows with glossy sheens that didn’t ultimately deliver and moved into a much more satisfying era of truly original-feeling shows like Ted Lasso and the Israeli thriller Tehran . Strong word of mouth and critical acclaim for these and other titles helped the service reportedly grow to about 35 million subscribers and nab eight Emmy nominations. The streamer took home one for Billy Crudup’s performance in The Morning Show , the flagship series when Apple TV Plus launched, but now a footnote in the streamer’s well-stocked portfolio. 2. Tubi For giving viewers the Netflix experience for free In response to Black Lives Matter, Tubi created a vertical called United Against Inequality showcasing movies and TV shows from the free, ad-supported streaming service’s library of 23,000 titles. None of them were Tubi originals—there’s no such thing—but the move showed how Tubi cleverly curates content from its vast library in order to draw users, which now number 33 million. In 2020 the company was acquired by Fox Corp. for $440 million, giving Tubi access to yet more content and ammunition with advertisers. This combined fire power, along with Tubi’s new, Advanced Frequency Management tool, which lessens ad repetition and improves frequency management of commercials, solved one of the biggest problems with ad-supported streaming and has helped make Tubi the streaming service you most need. Read More …