This story is part of The Road Ahead , a series that examines the future of travel and how we’ll experience the world after the pandemic. In April, a radio DJ, a marine ecologist, a water polo player, and a migrant studies scholar flew to idyllic Dubrovnik, a seaside city in Croatia with a vast labyrinth of medieval architecture famed for composing the scenery of the cult fantasy TV show Game of Thrones . Hailing from Finland, Japan, and the United States, the travelers were among 10 lucky winners of a first-of-its-kind digital nomad residency contest, for which the prize was a month-long stay in the lush “Pearl of the Adriatic” with complimentary meals and lodging. The residents ate, drank, networked, and day-tripped to the cliffs of Konavle—home of 2020’s most beautiful beach in Europe—and the island of Mljet, which is shrouded in dense forest that features exciting hazards like venomous snakes and wild mongooses. Ostensibly, they were there to brainstorm how to design Dubrovnik as a nomad-friendly city in the digital age. But for Croatia, the real goal was to market its own image away from a “holiday playground,” as program director Tanja Polegubic calls it, into a serious long-term destination for remote workers. You could think of it as striking while the iron is hot—or really, while Croatia is hot: During the COVID-19 pandemic, the country saw an influx of workers fleeing expensive cities in western Europe. “Asia wasn’t an option, so a lot of people were looking to the Balkans because the further east you go, it’s a lot cheaper,” Polegubic says. Croatia’s not alone: Countries spanning the Caribbean isle to the Arabian desert are suddenly pivoting to court digital nomads in the post-coronavirus era, dangling everything from free vaccines, to tax breaks, to the chance to live in tropical paradise. Call it a new global arms race, where the weapon in question is an arsenal of highly skilled remote workers—ones that were trapped in their homes during the pandemic, but could now be untethered by it from their offices forever. With a new class of human capital up for grabs, countries are looking to stockpile talent, and digital nomads are living a new reality: They’ve become a hot commodity. COVID-19 was an existential crisis: For the first time, a community built around having no fixed address was forced to shelter in place.” Digital nomads, ironically, are easy to locate. By nature of their lifestyle, many have built careers on the internet: sharing snapshots of dreamy landscapes spun from coconut palm trees and rainbow-colored villas, hosting blogs that detail the ins and outs of life perpetually on the road. Read More …
