From the still-iconic iPod to the human curation of Apple Music to the meticulous design of the digital instruments in Logic X, it’s pretty clear that music is deep in Apple’s DNA. That’s why it’s worth paying attention when a 20-year veteran of the company’s industrial design group goes off to start his own audio hardware company. [Photo: Cell Alpha] Christopher Stringer helped design the iPhone, iPad, MacBook, Apple Watch, and other Apple hits. Now he’s the cofounder and CEO of Syng , which is unveiling its first product, a large round speaker called Cell Alpha that sits on a stand on your living room floor or a tabletop. The round enclosure contains woofers on the top and bottom and a trio of mid-range drivers in the middle. The design has a retro-future vibe, as if someone set out in 1970 to envision the sound system of 2050. Stringer believes audio hardware has fallen way behind advances in sound design coming from the entertainment industry today. Audio modes are still basically confined to mono, stereo, or surround sound. “It’s not obvious how limiting that is,” he says.
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A 20-year Apple veteran just unveiled a wild new kind of speaker