Amazon’s new Echo Buds take on AirPods Pro at less than half the price

Amazon isn’t reinventing the wireless earbud with its latest Echo Buds, but it is undercutting some rivals on price while tacking on more features. The new Echo Buds officially cost $100 with a USB-C charging case or $120 with a case that supports wireless charging, and Amazon’s discounting both by $20 at launch. Compared to the first-gen Echo Buds, which sold for $130, the new buds are 20% smaller, have better sound quality, and include vents to make them a bit comfier. Amazon has also improved the buds’ active noise cancellation, claiming that it eliminates twice as much outside sound, and there’s a new option to get them in white instead of black. [Photo: courtesy of Amazon] On the software side, Amazon has added a “Find My Earbuds” feature, which you can activate via the Alexa app or an Echo speaker, along with a “VIP Filter” that only plays notification alerts for your favorite contacts. (The latter feature debuted on Amazon’s Echo Frames smart glasses.) None of which adds up to anything revolutionary in the field of wireless earbuds, but if Alexa is your preferred voice assistant, maybe those incremental changes are enough.

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Amazon’s new Echo Buds take on AirPods Pro at less than half the price