Brad Klingenberg, who oversaw Stitch Fix’s formidable personalization and curation efforts as the company’s Chief Algorithms Officer, is taking on a new challenge: tailoring salads, flatbreads, smoothies, and desserts exactly to your taste at Daily Harvest. The six-year-old company makes easy-to-blend smoothies, veggie-filled harvest bowls, soups, lattes, oat bowls, and healthy desserts that can be made by simply warming them up or popping them in a blender. Customers order Daily Harvest’s offerings by signing up for a weekly or monthly plan and receiving deliveries already portioned and ready to eat. As the company’s first Chief Data Officer, Klingenberg hopes to use the data collected by the company to make its meals even more delicious. At San-Francisco-based Stitch Fix, which Klingenberg joined more than seven years ago as the third person on the now 145-strong data team, algorithms learn people’s preferences over time by getting feedback on the clothes customers receive and purchase and through data on the website. Eventually, the algorithms learn to generate tailored recommendations and even advise vendors on possible clothing alterations. If many customers think a sweater is too short, for example, they might relay that information back to the manufacturer to change the design. “There’s almost no corner of the business that’s not touched by data science in some way,” Klingenberg says. That includes recommending clothes for users’ curated clothing boxes, as well as optimizing buying and inventory, and even developing new clothes
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Stitch Fix’s former data chief wants to personalize your food at Daily Harvest