Silicon Valley’s bro culture is infamous. Bloomberg’s Emily Chang wrote an entire book about it aptly named Brotopia , where she called out the toxic culture women face in the tech industry. In software development, “ shift left ” refers to finding and fixing defects early in the product lifecycle. To fix bro culture, we need to shift left and start early in the company lifecycle: Startups must create a culture where women can win. I’ve heard people argue that the real problem is a lack of pipeline, that there aren’t enough girls choosing science, technology, engineering, and mathematics (STEM) education. The truth is, the industry is unattractive to women because it’s an unfriendly place, as I’ve learned firsthand working at startups. Over half of women working in tech report experiencing gender inequality at work. Tech giants like Google (no, I never worked there) and Oracle (yes, I once worked there) have come under fire for sexual harassment and gender-based discrimination. Sidelining, mansplaining, patronizing, and pay gaps: A career in tech is still hard for women. Life in a startup is seemingly even harder. “How do you do it?” people often ask me. Like most women, I’ve had to navigate subtle and not-so-subtle biases at different points in my own career. Along the way, I’ve come to realize that terms like “imposter syndrome” unfairly place the burden to adapt squarely on women. Instead, it’s the environment that must change. The onus is on startups to create a culture where women can thrive. Start at the top, and start early Tech startups are overwhelmingly (72%) founded by men, who mostly recruit from within their own network and end up hiring more men who look just like them. The key to changing the company dynamic starts at the top. You need to bring on female leaders early—within the first five hires. Diversity and inclusion shouldn’t be an afterthought that’s addressed after your company has a dedicated HR team. It must be deeply embedded in your company culture from day one. Read More …
