Tag: features

The 10 most innovative companies in augmented and virtual reality

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Consumer virtual reality (VR) headsets took a stride toward the mainstream with the release of Oculus Quest 2 this year, while augmented reality (AR) experiences have been mainly phone-bound—consisting of Snapchat overlays and Apple ARKit apps. Still, some compelling AR and VR content was produced, such as the Solastalgia short film that took honors at the Sundance Film Festival, and Valve’s new game, Half-Life: Alyx . Because of the pandemic, some businesses have begun thinking about bringing far-flung employees together to collaborate using spatial computing. These are the companies whose products did the most to push mixed reality forward during 2020. 1. Snap For bridging reality with mini apps For Snap , 2020 might be remembered for the launch of “minis,” or little third-party apps that run inside the company’s messaging app. The apps can be used in social ways: Two friends can use a mini to figure out a movie to see, and then buy the tickets together. Or two friends might shop for a prom dress together (yes, Snap’s audience skews a little younger). And the developers of these little apps can either bring their own computer vision models or use Snap’s to let users identify places or products in the real world. The company says it’s been working with retailers on ways to keep business humming during the pandemic. For instance it launched a virtual try-on app with Gucci in June. Imagine pointing your Snapchat camera at your feet to see how a pair of Gucci shoes would look on you, then simply pushing a button on the lens to make the purchase. Snap’s AR try-on technology, launched last June, allows you to do just that. With its new Camera Kit tool, Snap is also letting brands like MLB and Nike build Snapchat AR lenses into their own apps, for their communities to enjoy. It’s in a position to do so: Snap has seen a big bounce in usage since people have been trapped at home (with their phones) during the pandemic. The company says its daily active users grew to 265 million in Q4 2020, compared with 218 million a year earlier, average revenue per user is up from 33%, and it anticipates an impressive 50% revenue growth in the years ahead. Read More …

The 10 most innovative film and TV companies of 2021

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Because most people spent more time in 2020 cooped up inside than ever before, film and TV offerings transcended the realm of entertainment to become something more substantial. They served as a crucial, sanity-preserving balm, and a point of connection with others similarly stuck at home. With people consuming so much TV and film, it might sound easy for a studio or a streaming service to win audiences over. Considering just how much content was competing for eyeballs in lockdown, however, it took innovation and foresight to truly stand out. Read More …

The 10 most innovative companies in video

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In 2020, people’s reliance on video for communication and entertainment skyrocketed due to the pandemic. Companies from all areas of the spectrum—livestreaming, video communication, shopping, as well as TV and movie platforms—all found ways not only to exploit this growing demand, but lean into it in ways that improved its users quality of life in new and unexpected ways. 1. Apple For proving that the streaming race is a marathon not a sprint The company’s, $5.99-a-month streaming service, Apple TV Plus , was slow out of the gate when it launched in late 2019. But in 2020 it picked up speed, launching an aggressive, event film strategy with Greyhound , the Tom Hanks WWII film that it bought from Sony and turned into summer water-cooler chatter. On the TV side, the company got past its initial stage of shows with glossy sheens that didn’t ultimately deliver and moved into a much more satisfying era of truly original-feeling shows like Ted Lasso and the Israeli thriller Tehran . Strong word of mouth and critical acclaim for these and other titles helped the service reportedly grow to about 35 million subscribers and nab eight Emmy nominations. The streamer took home one for Billy Crudup’s performance in The Morning Show , the flagship series when Apple TV Plus launched, but now a footnote in the streamer’s well-stocked portfolio. 2. Tubi For giving viewers the Netflix experience for free In response to Black Lives Matter, Tubi created a vertical called United Against Inequality showcasing movies and TV shows from the free, ad-supported streaming service’s library of 23,000 titles. None of them were Tubi originals—there’s no such thing—but the move showed how Tubi cleverly curates content from its vast library in order to draw users, which now number 33 million. In 2020 the company was acquired by Fox Corp. for $440 million, giving Tubi access to yet more content and ammunition with advertisers. This combined fire power, along with Tubi’s new, Advanced Frequency Management tool, which lessens ad repetition and improves frequency management of commercials, solved one of the biggest problems with ad-supported streaming and has helped make Tubi the streaming service you most need. Read More …

These 5 apps take the pain out of wrangling your huge photo collection

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Let’s get those photos organized. It’s about time, right? First, we’ll review and delete any bad photos on your phone, then we’ll get all your old physical photos digitized. Next, we’ll touch up any that need a little extra TLC, and finally we’ll share the best ones privately with friends and family. Sound easy enough? Great! You can do this. Let’s get started. Sort ’em That camera on your phone takes great photos and—better still—can take a lot of them. But if you’re like most people, you almost never take the time to sort the good photos from the bad. Purpose-built for photo organization, Slidebox ( Android , iOS ) lets you trash the duds with a simple Tinder-like swipe. They can’t all be keepers, after all. For photos you want to keep, you can sort them into albums with a single tap, compare similar-looking photos to see which one turned out better, and synchronize the results to your camera gallery. None of your photos are copied or otherwise kept in the app: It’s purely used for organization. Now, here’s the weird thing. The Android version of the app seems to have been abandoned, but it still works well, and it’s free as in free-free Read More …

Apple Watch and AirPods data shows that we’re exposed to too much noise

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In 2019, Apple announced a series of studies to be conducted with academic partners. Among them was the University of Michigan, which Apple teamed up with for research focused on hearing loss. The results of their study are in, and as it turns out, we are all probably exposed to too much noise. An estimated one in 10 of the study’s participants have hearing loss due to noise. The study took place between November 2019 and February 2021 and analyzed data from approximately 70,000 participants. Each participant was involved in the study for at least 60 days. In addition to noise levels, which the study captured through the Apple Watch and through Apple headphones, the study also looked at heart rate and exercise data for Watch wearers. Researchers also gathered demographic data, gave participants surveys, and used the iPhone to give participants a virtual hearing test. The main purpose of the study was to get a better understanding of what kinds of noise people are exposed to on a daily basis. “Until a couple years ago, we had 40-year-old estimates on national noise exposure,” Rick Neitzel, the associate chair of environmental health sciences at the University of Michigan and the leading researcher on the Apple hearing health study, told Fast Company in 2019 when the study was first announced. The World Health Organization estimates there are 466 million people with “disabling hearing loss,” or hearing loss at 40 decibels. The goal of the study is to help researchers at the University of Michigan gather broad data about hearing loss and specifically about noise-induced hearing loss. Read More …