The 10 most innovative companies in video

In 2020, people’s reliance on video for communication and entertainment skyrocketed due to the pandemic. Companies from all areas of the spectrum—livestreaming, video communication, shopping, as well as TV and movie platforms—all found ways not only to exploit this growing demand, but lean into it in ways that improved its users quality of life in new and unexpected ways. 1. Apple For proving that the streaming race is a marathon not a sprint The company’s, $5.99-a-month streaming service, Apple TV Plus , was slow out of the gate when it launched in late 2019. But in 2020 it picked up speed, launching an aggressive, event film strategy with Greyhound , the Tom Hanks WWII film that it bought from Sony and turned into summer water-cooler chatter. On the TV side, the company got past its initial stage of shows with glossy sheens that didn’t ultimately deliver and moved into a much more satisfying era of truly original-feeling shows like Ted Lasso and the Israeli thriller Tehran . Strong word of mouth and critical acclaim for these and other titles helped the service reportedly grow to about 35 million subscribers and nab eight Emmy nominations. The streamer took home one for Billy Crudup’s performance in The Morning Show , the flagship series when Apple TV Plus launched, but now a footnote in the streamer’s well-stocked portfolio. 2. Tubi For giving viewers the Netflix experience for free In response to Black Lives Matter, Tubi created a vertical called United Against Inequality showcasing movies and TV shows from the free, ad-supported streaming service’s library of 23,000 titles. None of them were Tubi originals—there’s no such thing—but the move showed how Tubi cleverly curates content from its vast library in order to draw users, which now number 33 million. In 2020 the company was acquired by Fox Corp. for $440 million, giving Tubi access to yet more content and ammunition with advertisers. This combined fire power, along with Tubi’s new, Advanced Frequency Management tool, which lessens ad repetition and improves frequency management of commercials, solved one of the biggest problems with ad-supported streaming and has helped make Tubi the streaming service you most need. Read More …

Why this AI engineer is using sci-fi to unpack tech’s biggest problems

S.B. Divya’s new science fiction thriller, Machinehood , is set in a not-too-distant future when people have access to tabletop biotech labs that churn out everything from cures for new diseases to performance-enhancing drugs. But they find that taking such drugs is all but mandatory as they compete for paying gig work in an economy where more and more jobs can be done by artificial intelligence. Before she was a published author, Divya was an engineer with a background in computational neuroscience and data science, as well as computing hardware and software. She talked to Fast Company about how her work has shaped her writing, the not-quite-dystopian world she envisions in Machinehood , and why she’s still optimistic about the future. The interview has been edited for length and clarity. How did your tech career inform your writing? Read More …

3 ways to build an equitable health system, according to a Black doctor

While the COVID-19 pandemic has disrupted our daily lives for one year, it has also further illuminated the inequities in our healthcare system experienced daily by racial and ethnic minorities. When we look at a past pandemic, the 1918 Flu, and compare it to the COVID-19 pandemic today, it’s clear there are still health disparities for Black Americans today—even 100 years later. It is critical that doctors like myself, as well as healthcare innovators and policymakers, work to break down these barriers and improve care for members of the Black community. While experts believe racial segregation may have contributed to Black Americans contracting the 1918 Flu at lower rates than white Americans, Black patients were more likely to die from the flu if they did become ill compared to white patients. Beyond the pandemic, Black Americans were suffering from higher rates of illness and death compared to white people. Reports in 1900 assert that Black communities were experiencing a 69% higher death rate from a number of diseases, such as tuberculosis and pneumonia, compared to white people. And now, more than 100 years later, Black Americans are disproportionately impacted by COVID-19, dying at 2.4 times the rate of white Americans. In several states across the country, the difference in mortality is shocking. For instance, in Chicago, it has been reported that Black people account for nearly 60% of COVID-19 deaths while only making up 30% of the population. Several major cities across the country have the same disproportionate trend. In 1918, Black people were often disbarred from care , leading to local and decentralized efforts to provide care within the community. We see these same disparities today. Poverty, redlining, poorer housing conditions, unequal access to quality physicians, and jobs that don’t allow individuals to work from home all create greater health risks for Black Americans, resulting in higher rates of acquiring COVID-19 and subsequently poorer outcomes. Read More …

3 ways to build an equitable health system, according to a Black doctor

While the COVID-19 pandemic has disrupted our daily lives for one year, it has also further illuminated the inequities in our healthcare system experienced daily by racial and ethnic minorities. When we look at a past pandemic, the 1918 Flu, and compare it to the COVID-19 pandemic today, it’s clear there are still health disparities for Black Americans today—even 100 years later. It is critical that doctors like myself, as well as healthcare innovators and policymakers, work to break down these barriers and improve care for members of the Black community. While experts believe racial segregation may have contributed to Black Americans contracting the 1918 Flu at lower rates than white Americans, Black patients were more likely to die from the flu if they did become ill compared to white patients. Beyond the pandemic, Black Americans were suffering from higher rates of illness and death compared to white people. Reports in 1900 assert that Black communities were experiencing a 69% higher death rate from a number of diseases, such as tuberculosis and pneumonia, compared to white people. And now, more than 100 years later, Black Americans are disproportionately impacted by COVID-19, dying at 2.4 times the rate of white Americans. In several states across the country, the difference in mortality is shocking. For instance, in Chicago, it has been reported that Black people account for nearly 60% of COVID-19 deaths while only making up 30% of the population. Several major cities across the country have the same disproportionate trend. In 1918, Black people were often disbarred from care , leading to local and decentralized efforts to provide care within the community. We see these same disparities today. Read More …

Why Disney wants $30 for ‘Raya and the Last Dragon’ when ‘Soul’ was free

Disney fans who spent the Christmas holiday streaming the Pixar feature Soul for their kids via Disney Plus may be a little confused this weekend. Disney Animation’s latest film, Raya and the Last Dragon , which is out March 5 and is about a Southeast Asian warrior princess on a quest to find a dragon that will unite her people, will also be on Disney Plus, but subscribers will have to pay an additional $30 to see it, at least right now. This summer, the film will be available to all Disney Plus subscribers for free. There’s one additional wrinkle: Raya is also being released in theaters. Well, some of them. Cinemark, the third-biggest movie theater chain in the United States is refusing to show the film, reportedly because Disney’s financial terms were too onerous for a movie that is also being released on streaming.   Consumer whiplash? Just a tad. This is a phenomenon that points to how entertainment conglomerates are still very much in experimentation mode when it comes to settling the streaming vs. theatrical debate, particularly when it comes to kids’ films. It also underlines just how many kinks still have not been worked out (i.e., with theater chains). For a sense of how chaotic and unresolved it all is—and how there is truly no single, settled-upon formula—consider that on March 4, Paramount released The SpongeBob Movie: Sponge on the Run exclusively on its new streaming platform, Paramount Plus, as well on premium video-on-demand rental platforms for $19.99 . A week earlier, Warner Bros. released Tom & Jerry both in theaters and on HBO Max (at no extra charge).   According to Paul Dergarabedian , senior media analyst for Comscore, this is the new world order wrought by the pandemic that has wreaked havoc on the theater exhibition business. “‘Are you going to go streaming or theatrical?’ That used to be the question, and there were two answers,” he says. “Now there are 10, 15 answers and permutations of how you can release a movie.”   Raya ‘s rollout mirrors Disney’s release of the live-action Mulan last summer, an approach that confused consumers—as well as generated ire . Thirty bucks when subscribers were already paying $7 a month for Disney Plus Read More …