Tag: small business news

From teen wizards to Harry Styles romances: How Wattpad created a user-generated media empire

Posted onAuthoradmin

In the world of Wattpad, no genre is too niche. The user-generated publishing platform, founded in 2006 and boasting 90 million monthly readers, has spent the past few years turning its most online popular stories into both print books and movies and TV shows. In 2021, the multimedia powerhouse was acquired by the Korean tech giant Naver for $600 million—a price buoyed by Wattpad’s ability to analyze content down to which lines of a story readers like best (and absolutely must appear in a movie adaptation). “We have what is possibly the largest library of fiction that’s ever been created,” says Aron Levitz, General Manager of Wattpad Studios, the film and TV arm. “Our audience data allows us to really explore that.” The company’s insights have catapulted dozens of untraditional stories to box office and bestseller success.  Click to expand [Data Visualization: Chelsea Schiff] Wattpad estimates it has 90 projects currently in development (see above), with more titles being surfaced every day by users and algorithms. Some prime examples of the company’s success: Anna Todd’s After series began as Harry Styles fanfiction, selling millions of books. The first After feature film, released in 2019, made $70 million, and a third ( After We Collided ) will come out later this year. Young adult novel I’m A Gay Wizard was one of Wattpad Books’ first print releases in 2019, and is currently being developed into a TV series by the Wattpad Development Fund, which identifies and elevates underrepresented stories for film and TV. The company also has a massive presence in Asia: Indonesian romance novel Turn On garnered more than 17 million reads on Wattpad, and debuted as an eight part TV series in January. With 10 million views so far, it’s the most successful Wattpad project of 2021. Read More …

From teen wizards to Harry Styles romances: How Wattpad created a user-generated media empire

Posted onAuthoradmin

In the world of Wattpad, no genre is too niche. The user-generated publishing platform, founded in 2006 and boasting 90 million monthly readers, has spent the past few years turning its most online popular stories into both print books and movies and TV shows. In 2021, the multimedia powerhouse was acquired by the Korean tech giant Naver for $600 million—a price buoyed by Wattpad’s ability to analyze content down to which lines of a story readers like best (and absolutely must appear in a movie adaptation). “We have what is possibly the largest library of fiction that’s ever been created,” says Aron Levitz, General Manager of Wattpad Studios, the film and TV arm. “Our audience data allows us to really explore that.” The company’s insights have catapulted dozens of untraditional stories to box office and bestseller success.  Click to expand [Data Visualization: Chelsea Schiff] Wattpad estimates it has 90 projects currently in development (see above), with more titles being surfaced every day by users and algorithms. Some prime examples of the company’s success: Anna Todd’s After series began as Harry Styles fanfiction, selling millions of books. The first After feature film, released in 2019, made $70 million, and a third ( After We Collided ) will come out later this year. Young adult novel I’m A Gay Wizard was one of Wattpad Books’ first print releases in 2019, and is currently being developed into a TV series by the Wattpad Development Fund, which identifies and elevates underrepresented stories for film and TV. The company also has a massive presence in Asia: Indonesian romance novel Turn On garnered more than 17 million reads on Wattpad, and debuted as an eight part TV series in January. With 10 million views so far, it’s the most successful Wattpad project of 2021. Read More …

Ro’s $225 million Modern Fertility acquisition is a big bet on women’s health

Posted onAuthoradmin

Online health brand Ro has been expanding beyond the pharmacy with at-home blood draws and vaccine delivery . Now it’s moving into fertility care with the acquisition of personal testing company Modern Fertility . The purchase shows that Ro sees women’s health as a key area of development Read More …

Will you go back to a movie theater for more ‘Sopranos’? This filmmaker is betting on it

Posted onAuthoradmin

Kristian Fraga ‘s new film is nearly three hours long and mostly involves people sitting in chairs talking. But the director is convinced it’s a film that will get audiences back in theaters, where it is being shown starting on May 19.   There’s another hook too. The three-part documentary, being distributed by CineLife Entertainment, is about The Sopranos , so it’s essential viewing for fans of the seminal HBO show.   Fraga admits that to those who have no interest in Tony Soprano and his turn-of-the-century mobster malaise, Sopranos Sessions “will be like watching paint dry.” But his hope is that the film will also tap film and TV lovers interested in the craft of visual storytelling and the creative process of someone such as series creator David Chase, and that its intimate, pared-down nature will be a draw for theatergoers who have been pent up at home during COVID-19.   “I don’t have vistas or camels or spaceships,” Fraga says. “But the immediacy of the big screen and the experience of being in a theater where there are no distractions—you kind of get into the zone of the conversation.”   [Photo: CineLife Entertainment] There are many conversations. Read More …

Don’t get too excited about Apple Music’s ‘spatial’ and ‘lossless’ music

Posted onAuthoradmin

I’ve often gushed about my admiration for Apple’s commitment to music. The company employs a lot of musicians or ex-musicians, and even more music lovers. It’s not trivial: It says something about the company’s culture and the way it approaches creativity and collaboration. Apple has obviously made many important music-related announcements in its time, but this week’s announcement about Apple Music offering “lossless” and “spatial” audio probably won’t end up rocking the world. Spatial audio Apple has been working with Dolby to begin making some of the Apple Music catalog available in Dolby’s proprietary Atmos format. Those recordings are meant to sound something like the experience of watching a movie with surround-sound technology, where sounds might come from behind you, above you, or anywhere else within a spherical audio surface around you. And sounds can move around in that space, so a guitar solo might seem to slowly circle above your head (which is cool, because guitar solos are boring). Apple says it’s going to start off with a few thousand Atmos songs in June, including some from Ariana Grande, Kacey Musgraves, and others, and then add more tracks over time. When the spatial support launches next month, Apple devices will be set to play available songs by default, rather than the regular binaural mix. I’ve no doubt the Atmos mixes themselves will be true to the spatial concept. Read More …