Tag: theater

Netflix finally learns the oldest rule in Hollywood: Hits matter

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Netflix is dramatically upping its content spend in 2021—to $17 billion—signaling that it will be making more bets on big movies and TV shows as it fights to fend off competitors like Disney Plus and HBO Max. While the latter have built-in access to popular franchises like Star Wars and Wonder Woman due to their Hollywood studio parents, Netflix has had to buy its way into the franchise business. It recently made a deal with Sony to become the streaming home to Marvel films such as Spider-Man and Venom , and it paid $465 million for the two sequels to Knives Out , the whodunit thriller starring Daniel Craig. As co-CEO Ted Sarandos said on an earnings call on Tuesday, “big event content” is crucial to the company’s strategy going forward. Indeed, these big bets on known film entities (up until now, Netflix had mainly splurged on TV showrunners such as Shonda Rhimes, whose first big project, Bridgerton , was one of the few bright spots for the company so far in 2021) are likely to continue as the streamer wades into ever-more competitive territory and tries to maintain the momentum it enjoyed in 2020 as COVID-19 kept people strapped to their couches. On the earnings call, Netflix announced that its subscriber growth was slowing this year: In the first quarter, it added nearly 4 million subscribers, short of the 6 million it had projected. The news sent the company’s stock falling in after-hours trading, down 11%. Read More …

Gen. Charles Q. Brown Jr., America’s first Black Air Force chief, on race, tech, and the trouble with AI

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General Charles Q. Brown Jr. became the first Black chief of staff of the Air Force during a perilous moment for the United States. In the time between Brown’s nomination and his unanimous confirmation by the Senate, George Floyd died under the knee of officer Derek Chauvin on the street in Minneapolis. While angry protests and a national reckoning over race unfolded around the country, Brown made the difficult decision to speak out with unusual frankness and depth of feeling for a military leader. “I’m thinking about how my nomination provides some hope but also comes with a heavy burden,” he said in a video addressed to Air Force personnel. “I can’t fix centuries of racism in our country, nor can I fix decades of discrimination that may have impacted members of our Air Force.” [Photo: U.S. Air Force] Brown also entered his role as the U.S. was navigating a rapidly evolving global threat environment. The four-star general spent a good part of his career leading the Air Force’s fight against nonstate terror groups, chiefly ISIS, in Iraq and Afghanistan. But now the U.S. is increasingly threatened by major state actors, mainly a resurgent Russia and emergent China. These new opponents may attack in ways that aren’t necessarily addressable using fighter planes and missiles. It’ll be Brown’s job to oversee the Air Force’s shift in investment away from legacy platforms and toward technologies that will allow the U.S. to compete in the battle theaters of the future. I spoke to the general about these emerging threats, the Air Force’s work with U.S Read More …

The ‘Space Jam 2’ trailer shows how old Hollywood is dying

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Like its beloved predecessor, the new  Space Jam , subtitled  A New Legacy , features a host of familiar Looney Tunes characters. There’s Bugs Bunny, of course, and Daffy Duck and Yosemite Sam, all of whom starred alongside Michael Jordan in the original 1996 film. Back then, the commingling of two worlds—the NBA and kids’ cartoons—felt exciting and fresh. More than two decades later, however, commingling is far too quaint a word to describe the veritable orgy of Warner Bros. Read More …

Inside BritBox’s strategy to hold the streaming British TV crown

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You love British TV—even if you don’t know it. For decades, British programming has enjoyed massive success in the United States, with breakout hits such as Downton Abbey , Sherlock , Doctor Who , The IT Crowd , and more. Even indirectly, British shows have influenced culture stateside. There are the oft-cited adaptations such as The Office , Veep , Shameless , Whose Line Is It Anyway? , and Skins , where both versions usually coexist in their fandoms. But then there some shows so rooted in Americana, it’s easy to forget they too were based on or inspired by British shows: All in the Family ( Till Death Us Do Part ), Sanford and Son ( Steptoe and Son ), Three’s Company ( Man About the House ), and Cheers ( Fawlty Towers ). Whether it’s the shows themselves or just the format and plot, British programming has a hold on American audiences—and niche streamer BritBox has been capitalizing on that. As a joint venture between the BBC and ITV, BritBox launched in the United States in 2017 as the premier destination for British programming. Many speculated whether two TV titans from across the pond could collectively rival the likes of Netflix stateside—but that was never the intent with BritBox. Instead, BritBox was contending with other Anglophilic players such as Walter Presents and Acorn TV (a service owned by AMC Networks, which also has a minority stake in BritBox), both of which were already established with U.S. audiences. Even within that specific category, BritBox is a standout, with more than 1.7 million subscribers. At the core of BritBox’s success has been super serving an overlooked demographic of women 45 and older who, by BritBox’s measure, are heavily invested in mysteries and crime stories. “There’re a lot of [streaming services] out there who are trying to be all things to all people. That is not who we are,” says Emily Powers, EVP and head of BritBox North America. “We are very much trying to meet an unfulfilled demand for certain types of content to a certain demographic, and that’s been the key to our success.” Although there is a pernicious bit of conventional wisdom that the streaming giants will overwhelm more tailored offerings, there are many niche players owning their communities in a way that an everything-to-everyone service never will. The Criterion Channel caters to cinephiles; Mubi , even more so with a heavier focus on curation. kweliTV focuses on Black content. Read More …

Inside Netflix, Hulu, and Amazon’s alcohol- and snacks-saturated battle for Oscar buzz

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A month out from the 2021 Academy Awards telecast—which airs on April 25—the battle to win the love of Hollywood has turned into the year of the crate. Over the past few weeks, everyone from the indie studio A24 to indie stalwart Fox Searchlight (now a division within Disney) to Universal have dispatched across town crates of artisanal food to woo their way into the hearts—and stomachs—of the Hollywood press corps, the influential body of scribes who feverishly chronicle every twist and turn in the jostle leading up to the Oscars. Netflix, which leads this year’s nominations haul with a whopping 35 nominations for films, including Mank , The Trial of the Chicago 7 , and Ma Rainey’s Black Bottom , has also been lavishing edible swag on reporters, but has become more known for gifting booze. To support Malcolm & Marie , a moody art film starring Zendaya and John David Washington—which looked like an early contender but ended up not nabbing any nominations—Netflix sent out bottles of top-drawer scotch. (I’m sure it didn’t go to waste.) Swag and Oscar campaigning have always gone hand in hand during awards season—the three (to six) month swirl of parties, dinners, brunches, and getaways sponsored by the studios and streamers to stir up buzz for their contenders. But in a season that has been turned on its head due to COVID-19—in-person screenings have been verboten , along with glad-handling galas—studios and screening companies have had to be more creative about how to get the word out about their films. Even the fall film festivals, such as Venice and Telluride, which are traditionally relied on to build early buzz and critical acclaim for films, went virtual in 2020, lessening their ability to fuel word of mouth and serve as showboating opportunities for stars and filmmakers. As a result, studios and streamers are coming up with new ways to transform their projects into events. Take Nomadland . The Best Picture frontrunner—it cemented this position by nabbing the top award at the Producers Guild Awards—stars Frances McDormand as a peripatetic Amazon worker who finds beauty and serenity amongst fellow RV dwellers in the American Southwest. The film premiered at festivals last fall, but when it launched on Hulu in late February and officially came out in theaters, Fox Searchlight announced a virtual global premiere. The tactic, in part, was to keep the film feeling fresh so far along in its run, and with the delayed Oscars still a ways off. (During campaign season, the fear of peaking too soon—what many believed killed A Star is Born ‘s Best Picture chances in 2019—haunts all awards publicists.) Invitees to the event were sent the aforementioned crate—stuffed with gourmet cheese, “humanly raised” salami, and trail mix—to enjoy while watching the film. This at-home viewing party atmosphere has become de rigeur this season in an attempt to replicate the feeling and fun of an Oscar screening/gala, and to elevate the living room viewing experience beyond turning on the tube in your pajamas (though you can still do that, of course). One publicist attributed the format to Netflix, which has been throwing “virtual premieres” ever since COVID-19 hit. Invitees who RSVP “yes” to a Netflix premiere see the film show up in their Netflix preview row, and are then sent popcorn or a DoorDash coupon to enjoy with the show Read More …